Our unique success is the direct result of our unique way of being. We want an idea meritocracy in which meaningful work and meaningful relationships are pursued through radical truth and radical transparency. We require people to be extremely open, air disagreements, test each other’s logic, and view discovering mistakes and weaknesses as a good thing that leads to improvement and innovation. It is by continually striving together for the highest levels of truth and excellence that we create meaningful work and meaningful relationships.
We are both idealistic and practical. We believe that creating excellent outcomes requires setting ambitious goals and applying our understanding of how the world works, as reflected in principles, to achieve them. Our Principles are ways of dealing with situations. They are the evolving record of our understanding of what works well. They’re not just read and followed, but stress-tested on an individual and collective level as our shared approach to working together. As Yellowbrick is an idea-meritocracy in which we value independent thinking, we urge you to read and assess them for yourself.