Principles & Culture

Our unique success is the direct result of our unique way of being.  We want an idea meritocracy in which meaningful work and meaningful  relationships are pursued through radical truth and radical  transparency. We require people to be extremely open, air disagreements,  test each other’s logic, and view discovering mistakes and weaknesses  as a good thing that leads to improvement and innovation. It is by  continually striving together for the highest levels of truth and  excellence that we create meaningful work and meaningful relationships.

We  are both idealistic and practical. We believe that creating excellent  outcomes requires setting ambitious goals and applying our understanding  of how the world works, as reflected in principles, to achieve them.  Our Principles are ways of dealing with situations. They are the  evolving record of our understanding of what works well. They’re not  just read and followed, but stress-tested on an individual and  collective level as our shared approach to working together. As  Yellowbrick is an idea-meritocracy in which we value independent  thinking, we urge you to read and assess them for yourself.